Mama Fusco’s Branding + Novelty Case Study
Breaking into New Markets
Brooklyn-based Mama Fusco sought to diversify the family bakery business by launching a product that would extend the company from baked goods to beverages. Wanting to share a 50-year-old artisanal recipe for chocolate milk–and break into a crowded market—the owners asked Particle to come up with a shelf-pleasing bottle and label design that would instantly stand out and connect with consumers. Particle conceived a series of playful designs offering a modern approach to the brand and its heritage.