A timeless family recipe
Mama Fusco’s Branding + Novelty Case Study
Breaking into New Markets
Brooklyn-based Mama Fusco sought to diversify the family bakery business by launching a product that would extend the company from baked goods to beverages. Wanting to share a 50-year-old artisanal recipe for chocolate milk and break into a crowded market, the owners asked Particle to come up with a shelf-pleasing bottle and package design that would instantly stand out and connect with consumers. Particle conceived a series of playful designs offering a more modern approach to the brand and its heritage, from the bottle to the packaging and corporate brand materials.