Cordelia Solutions Case Study
Guidance for Confident Aging
Start-up Cordelia Solutions aims to make planning for old age a holistic, simple, and reassuring rite of passage through an expert-driven process that shapes the aspirations of seniors. Cordelia offers an end-to-end solution for customers seeking a comprehensive approach by pooling knowledge of what it will take to care for seniors on all levels: from finances to preparing the home for an aging relative, to linking customers with proper day-to-day care. Particle developed Cordelia’s brand identity, corporate and communication materials, a digital campaign, and an overall visual theme that has been dictating the creative direction for ongoing print and digital campaigns.