Columbia University

Three Cities. One MBA.

EMBAGA Branding Case Study

Premiere Executive MBA

Particle developed a global advertising campaign for Columbia Business School’s flagship Executive MBA Program: EMBA-Global Asia (EMBAGA). A partnership between Columbia Business School (CBS), London Business School (LBS), and The University of Hong Kong (HKU). The project encompassed a brand identity for the EMBAGA Program, and eye-catching print and digital ads targeting potential EMBA candidates with an interest in studying in three major international cities.

  • Branding
  • Digital Media
  • Marketing