Project Description

Columbia University

Three Cities. One MBA.

EMBAGA Branding Case Study

Premiere Executive MBA

Particle managed a global advertising and digital campaign for Columbia Business School’s flagship Executive MBA Program: EMBA-Global Asia (EMBAGA), a partnership between Columbia Business School (CBS), London Business School (LBS), and The University of Hong Kong (HKU). The project encompassed a new brand identity for the EMBAGA Program and eye-catching print and digital campaign ads targeting potential EMBA candidates with an interest in studying in three major international cities.

Client:
Columbia
Services:
  • Branding
  • Digital Media
  • Marketing