MightyHive

San Francisco-based MightyHive, a leading data and digital media consultancy, offers big brands the expertise and training that allows them to control their own digital media buying and planning. As part of its promise to help clients achieve ‘self sufficiency’, Particle was hired to tap into MightyHive’s unique company culture and tease out stories from talented staff preparing the company for growth. The engagement began with a brand refresh that was followed by the creation of a look-book outlining potential creative paths MightyHive’s new brand would take. The results were then applied to the design and development of a new corporate website, market collateral and event materials.