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Barnard Branding Case Study
A Fresh Look
Particle designed and implemented a full visual system for Barnard, the nation’s premier women’s college that since 1889 has offered a rigorous liberal arts foundation to exceptional young women. The new system was developed to improve the College’s overall brand experience, and provide a foundation for the Barnard Community, and its employees, faculty, staff, parents and students to share a consistent story. The new visual system consisting on a family of logos (including seals, monograms, iconography), business and corporate systems, support elements (typography, color, graphic elements), and direction for photography, print and digital editorial expressions has been extended across all touch points. From the college’s primary website, communication and marketing materials to environmental graphics, film, social marketing and novelty.