Project Description

Port Authority

The New Goethals

Port Authority

Staten Island to New Jersey

To help promote the Port Authority’s new $1.5B cable-stayed Goethals Bridge and generate enthusiasm for its opening, Particle conceived a series of vintage travel posters – that once advertised iconic destinations used by hotels, airlines, railroads and tourism companies – to graphically represent the new bridge to the public. The design was extended to branded novelty items that were distributed at the official inauguration.

Port Authority
  • Branding
  • Novelty