An invitation-only Summit for the world’s top marketing and media executives, Quantcast’s Supernova series convened big advertising thinkers using the power of data to transform how companies and clients reach evolving audiences. Particle conceived the Summit brand design and décor and managed the overall production for Quantcast’s ‘Big Data’ Supernova Summit series. In addition to conceptualizing the branding and environment for three events in three major cities —New York, San Francisco and London— Particle produced all of the major Summit creative components, from compelling brand materials, to eye-catching environmental decals, collateral, way-finding signs, wearables and digital media. The first event of the series was the NYC Summit. Particle turned Pritzker Prize-winning architect, Fumihiko Maki’s 80,000 raw square feet industrial floor within WTC4 into a sleek backdrop – with unobstructed views of the Manhattan skyline – for industry leaders to engage with British Airways, Marriott International, The Limited, The New York Times and Vox Media.