We Do.

From Advocacy to Entertainment, Particle is Personal.

Who we are

About Us

Particle is a qualified MWBE, creative marketing consultancy.
We build brands, design experiences, and produce narrative films for start-ups, innovators, institutions, elected officials and people in the public eye.
We believe the best marketing is a collaboration between small teams of passionate, committed experts, and C-Suite decision makers working together to uncover unique brand solutions. 

We Are Diverse

Our experience includes launching multicultural and general market integrated campaigns, developing powerful identities, and architecting smart and sustainable rollout strategies for some of the world’s best known brands.


Our Founders


Mále Ibarra-James

Mále has 20+ years of experience in the design and marketing industry. In her extensive career, Mále has helmed some of the most innovative campaigns, product launches, and integrated marketing campaigns in the industry. Her award-winning advertising efforts were instrumental in Heineken’s entry into the growing U.S. Hispanic market. In her role as Creative Director, she has also been responsible for other marketing campaigns across the country, as well as integrated experiences for companies such as HSBC, AVAYA, BearingPoint, CitiCorp, DIAGEO, DoubleClick, McDonald’s, and Panasonic. Originally from Mexico, Mále studied graphic design at Universidad Iberoamericana, and Parsons in New York City. Her unique international perspective and cultural fluency have been instrumental in creating successful brands and campaigns for our clients.


John James

John is a director, writer and producer. He began his film career working for Miramax on director Julie Taymor’s Frida. He produced digital content for WNET and later produced a series of landmark TV ads for the City of New York supporting Mayor Bloomberg’s ambitious anti-smoking legislation. John has produced and directed ads for political candidates seeking office, advocacy organizations and private companies. Born in Brooklyn, he studied politics at Yale and Columbia University. “Siempre, Luis,” a 2020 Sundance Film Festival Official Selection, is his first feature film. He is currently in pre-production on his second documentary feature, The Other Side of the Mountain.

Our community

Our Clients


Let’s Talk!

Let us know what you’re looking for and how we can help.