Mále has 20+ years of experience in the design and marketing industry. In her extensive career, Mále has helmed some of the most innovative campaigns, product launches, and integrated marketing campaigns in the industry. Her award-winning advertising efforts were instrumental in Heineken’s entry into the growing U.S. Hispanic market. In her role as Creative Director, she has also been responsible for other marketing campaigns across the country, as well as integrated experiences for companies such as HSBC, AVAYA, BearingPoint, CitiCorp, DIAGEO, DoubleClick, McDonald’s, and Panasonic. Originally from Mexico, Mále studied graphic design at Universidad Iberoamericana, and Parsons in New York City. Her unique international perspective and cultural fluency have been instrumental in creating successful brands and campaigns for our clients.