Particle was taken in by Harvard-educated, professional boxing promoter Lou DiBella's tales from the Sweet Science. We were also struck by Lou's candor. "DiBella stands out as a character in a sport populated with scores of folks who think, act and talk outside of "normal" parameters," writes ESPN's respected boxing reporter, Mike Woods. "DiBella is, in my opinion, tailor-made for the first real boxing personality reality show." Let us know if you think DiBella is ready for reality. Check out the film and ESPN's piece here
Particle's 'No Way Out' Featured on ESPN.com
Particle in Esquire
Esquire's In Style blog recently shouted out to Particle after watching our film about the dapper and prolific writer, Gay Talese. "It's enough to spark envy, yes," writes Esquire's @MrJonathanEvans, "but also, hopefully, the impulse to emulate his particular brand of refinement and style. We should all aspire to be a little bit more like Gay Talese." Check out Esquire's write-up here
NYU Rethinks the 'Soul of the City'
More than half the world’s population lives in cities. Rapid urbanization and the challenges it poses for the natural environment are prompting new thinking of higher education’s role in the research and teaching of cities. In response NYU launched the Marron Institute on Cities and the Urban Environment to become a hub for work on cities and the urban environment, sponsor research, and develop a vibrant community for scholars and students to help cities become more livable, sustainable, and equitable. The Institute engaged Particle Media to conceive and develop a new brand with a digital presence.
AppNexus Brandishes 'Made in NYC' Cred
AppNexus, the world's most powerful, open and customizable advertising technology platform, engaged Particle to develop a :60 video for Mayor Bloomberg's 'Made in NYC' campaign. The Mayor's initiative supports NYC's thriving tech industry through a range of policy and advocacy tactics. Learn more about the campaign here
Opening Hearts and Minds Around the World
Heart Care International (HCI), an international not-for-profit that provides surgical and medical care pro-bono to needy children and young adults with heart disease in developing countries, has a new look! The organization launched its new digital presence to showcase – in words, visuals and multimedia – the pioneering efforts of its dedicated staff, medical experts and volunteers. Particle was part of the team that helped visually illustrate the tireless work of Heart Care's dedicated medical professionals and volunteers that have performed more than eight hundred surgeries and thousands of pediatric interventions.
Middleweight King Signs for a Different Fight
One of the most exciting athletes in professional sports, middleweight boxing champion of the world Sergio Martinez, worked with Particle to raise the issue of domestic violence in the U.S. and abroad. Particle was engaged to move Martinez's concern into national media and support elected officials sponsoring the reauthorization of federal legislation criminalizing domestic violence acts against women.